Gamification in marketing - a passing trend or a real strategic tool?

Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider studies that state that the engagement rate is higher by 100% when mechanisms from games are used in a marketing campaign, then the strategic strength of gamification cannot be denied. The use of playful...

Gamification in marketing - a passing trend or a real strategic tool?
Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider studies that state that the engagement rate is higher by 100% when mechanisms from games are used in a marketing campaign, then the strategic strength of gamification cannot be denied. The use of playful...